Support the Brookdale Board and Management Team
Agents of Change with a Clear and Compelling Strategy for Creating Shareholder Value
Vote “FOR” ONLY Brookdale’s Eight Nominees on the BLUE Proxy Card
Brookdale’s Board and Management Team Are Taking Decisive Action to Position the Company for Its Next Stage of Growth
At Brookdale’s upcoming 2025 Annual Meeting, the Brookdale Board seeks your support, so that we may build on our momentum and deliver the value our shareholders deserve.
The Board and management team are taking decisive action to launch the next stage of the Company’s growth. We are incorporating investor perspectives into a reframing of our strategic landscape and the composition of the Board and management team. Already in 2025, we:
- Transitioned the Company’s former CEO and have a search well-underway for the Company’s next CEO
- Outlined specific key strategic priorities for 2025 and onwards
Increased annual guidance for 2025 RevPAR year-over-year growth to 5.00% - 5.75% and Adjusted EBITDA1 to $440M - $450M
Provided positive annual guidance for 2025 Adjusted Free Cash Flow1 in the range of $30M - $50M
- Appointed two new independent directors with extensive industry knowledge to the Board, lowering the average tenure of the Board to less than four years following the Annual Meeting, assuming the Company's nominees are elected
- Launched a review of governance enhancements relating to director tenure
- Began an evaluation of revisions to the performance-based long-term incentive awards program
We are making meaningful headway on achieving our long-term goals of driving continued growth in profitable occupancy, RevPAR, and Adjusted EBITDA, while delivering steady free cash flow generation. Brookdale’s solid first quarter results and annual guidance raise are a testament to the significant momentum underway, and the Board and management team are committed to continuing to drive quantifiable change.